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Miami Beach is a south Florida island city, connected by bridges to mainland Miami. Wide beaches stretch from North Shore Open Space Park, past palm-lined Lummus Park to South Pointe Park. The southern end, South Beach, is known for its international cachet with models and celebrities, and its early-20th-century architecture in the Art Deco Historic district with pastel-colored buildings, especially on Ocean Drive.

Travel / Tourism / Government

Final Result

Show us how you #ExperienceMiamiBeach

By highlighting what’s important for residents and visitors, the redesign is much easier to access points of interest.

The new site leans into the Miami lifestyle by incorporating fun elements and a cooler blue color palette. With a never ending array of fabulous tropical photos, the new City of Miami Beach hub was striped of all unnecessary embellishments so the visuals can shine. A mobile version was created, leading the way for online interaction.