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XXL Magazine

About the Company

XXL Magazine is a music publication that has documented Hip-Hop since ’97 and quickly rose to the #1 music mag on newsstands. Other brands under the XXL umbrella include Hip-Hop Soul, Eye Candy and Shade45. XXL has released many other special projects including tour programs, mixtapes and exclusive DVDs and was early to the online space with xxlmag.com and Block Talk.

Music Publication / Website

XXL Magazine GameBlowout01
Final Result

Hip-Hop on a Higher Level

As the Associate Art Director, I was responsible for designing the front and back of the magazine in addition to some features for a 2 year period from ’06-’08.

The following pieces are a small collection of features and product blowout sections. In addition to designing the pages, I was responsible for finding illustrators and photographers for special projects to help bring stories to life. There were many side projects as a result of XXL’s success, these included websites, DVDs, clothing and other magazines such as Hip-Hop Soul.

Other weekly responsibilities included resizing images for the website and participating in meetings regarding the music landscape and who deserved coverage in the magazine. The parent company is Harris Publications.

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XXL Magazine JaRule Feature01
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