Sprite is a colorless, caffeine-free, lemon and lime-flavored soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone (“Clear Lemon Fanta”) and was introduced in the United States under the current brand name Sprite in 1961 as a competitor to 7 Up.
The visuals below are part of a pitch to this company!
The year is 2261 and Sprite has decided to push the boundaries and explore new ways to consume its beverage. Gone are the days of one time use bottles and cans as the planet has returned to reusables and more earth friendly materials. With the history of Sprite in mind, I scoured the Intergalactic Wide Web, listened to music and took a quick trip to Mars for creative inspiration. I gravitated towards crystal sculptures for their sophistication and class in addition to medicine capsules as an easier way to digest the drink. Because we visually consume food and beverages first, I truly wanted Sprite to be pleasing to the eyes and have an instant impact on the senses.
The original bottles are timeless, and thought incorporating them would serve well on this special milestone of 300. The sketches build on the research in the form of a lemon-lime shaped capsule that could be eaten or dropped into water and diluted for an old school taste. Fruity flavors are compacted into concentrated bitesized morsels for true anywhere enjoyment. The historic yellow and green colors will be represented as editable casing for the beverage that dissolves in water. The logo was streamlined a bit by removing a couple of angles and rotating back to its original horizontal axis.
The neon logo now gives the branding a holographic-type look to resemble a more digital world. It hovers over a futuristic city equipped with flying cars, pet robots and mobile billboards. The new Sprite canister contains 16 "drinks" and doubles as a liquid container.
At roughly the size of a 22oz jar, this portable product will provide refreshing enjoyment for the whole party... Well at least 16 of the partygoers.