Miami Beach is a south Florida island city, connected by bridges to mainland Miami. Wide beaches stretch from North Shore Open Space Park, past palm-lined Lummus Park to South Pointe Park. The southern end, South Beach, is known for its international cachet with models and celebrities, and its early-20th-century architecture in the Art Deco Historic district with pastel-colored buildings, especially on Ocean Drive.
Travel / Tourism / Government
The new site leans into the Miami lifestyle by incorporating fun elements and a cooler blue color palette. With a never ending array of fabulous tropical photos, the new City of Miami Beach hub was striped of all unnecessary embellishments so the visuals can shine. A mobile version was created, leading the way for online interaction.